Liza
Heid
Exec Coach and
Org Consultant
Philadelphia, PA
United States
ABOUT LIZA
Leadership advisor and executive coach with 15+ years leading talent and organizational strategy inside high-growth global consumer brands. Co-founder of Velar Strategies, I help senior leaders and founders build teams and organizations that move faster, with less friction.
My work draws on org effectiveness, executive coaching, and a focus on optimizing human behavior.
EXPLORE SERVICES
Executive Coaching
One on one coaching for senior leaders navigating growth, transition, or complexity. Focusing on the behaviors and decisions that move a business forward.
Organizational Strategy
Org design, structure, and people strategy built for how your company actually works. Helps you scale without losing speed.
Team Offsites & Retreats
Facilitated sessions for leadership teams that create real alignment. Built around your team's actual challenges.
1:1 Self Discovery Sessions (Analog)
Some of the best leadership work happens away from a screen. In 1:1 self discovery sessions and team retreats alike, we use assessments like the Enneagram and CliftonStrengths, insights from 360 feedback, and analog experiences like equine therapy, hiking, and time outdoors.
FREQUENTLY ASKED QUESTIONS
What kind of clients do you work with?
I work with senior leaders and founders, usually inside high growth companies, who are ready to look honestly at how they lead, and how to get sharper. You don't need to be in crisis to work with me. Some of my best clients are already winning and want more.
What makes you different from traditional coaches?
Traditional coaching often stays in the realm of questions. I work more like a thinking partner and advisor, which means I'll share a point of view, push back when needed, and help you make real decisions. I offer three, six, and twelve month packages. I am flexible, but real change takes longer than a few sessions.
Do you work with companies or individuals?
Both. Some engagements are paid by the individual, some by the company. Either way, the work stays focused on you as a leader.
Can we do in-person sessions?
Yes. I'm based in Philadelphia but willing to travel. Some clients prefer to keep everything virtual, others like to build in analog work, like walks, leadership intesives, or experiences. We can shape the engagement around what works for you.
What are your prices?
Monthly rates are between $3,500 and $5,000 a month, depending on what you're working on, where your business is in its growth, and whether you're paying out of pocket. That single fee covers every call and all the support in between, no matter how much we're in touch that month.
I set aside a few spots each year for the right clients who need a lower rate. Budget shouldn't be what keeps someone out. Reach out and we'll figure it out together.
How do we get started?
It starts with a short call. Nothing formal, just a real conversation about where you are and what you're trying to solve. We'll talk about your role, your team, and what's actually getting in the way. Then we will figure out together if this is the right fit to move forward.
Where I have Operated
#
Company Name
Services
Year
01
ALO
Executive Development
2026
02
Naura
Founder Advisory
2026
03
Charlie Health
People Advisory
2026
04
URBN
Hiring and Recruiting
2020
05
David Yurman
Hiring and Recruiting
2013
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